SMB Lab
The SMB Lab has generated an estimated $5 million in value for participating local businesses over the past two years, providing nearly 100 students with hands-on learning experiences across 30 real-world projects.
In dedicated brainstorming workshops, teams of faculty, students, and industry experts address critical issues — from inventory management to hiring challenges — for SMBs. Their collective expertise provides fresh perspectives during problem analysis. Then, faculty-led student teams execute semester-long growth projects for a business and develop high-impact skills.
We gather workshop data for future case studies to enhance W. P. Carey coursework, addressing a critical gap in business education as most textbooks prioritize large businesses. Faculty will be able to showcase how core business functions like supply chain management, marketing, and finance operate within SMBs.
Learn more